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OAB Unveils Sales Training Session at Connection 2024

September 12, 2024

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The Ontario Association of Broadcasters announces CONNECTION 2024 Sales Training will feature RAB SVP, Professional Development, Jeff Schmidt.

Jeff Schmidt from the RAB will outline a process that will increase your number of orders and the size of each in his session, the New Breed of Salespeople: Integrated Marketing Solutions Providers. Combining on air, online, on site and on demand advertising opportunities maximizes advertiser results and station revenues. The process starts with a thorough CNA and concludes with an integrated campaign recommendation.

As Senior Vice President of Professional Development, Jeff Schmidt oversees the professional development group across all of RAB’s training services and works with the industry’s leadership to continue to provide a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based marketing and sales efforts. Additionally, Schmidt leads the RAB’s efforts on training the next generation of radio sales professionals with a focus on recruiting millennials into radio.

Jeff’s mission is to help you sell more. He lives his personal mission statement: Think big and make big things happen.

Seats are limited.