TORONTO - 640 Toronto announced yesterday that it has banded together with brother stations, Q107, 102.1 The Edge, and over 20 other Corus Entertainment-owned Canadian radio stations to launch "Operation Puck Drop", a national on-line petition to unite hockey fans around the country in an effort to try and save the 2004-05 National Hockey League season.
"We all know that eventually a deal will get done", said Jeff Marek, 640 TORONTO's director of sports programming and host of The Leafs Lunch. 'But, are these guys really going to flush an entire season down the tubes without even trying to lock themselves in a room and seriously negotiate?"
In case you've been working in a Peruvian coal mine, the National Hockey League owners have locked out the players looking for a better deal with the union. No negotiations are planned and it looks like no NHL hockey until next season, at the earliest.
Only once in the history of The Stanley Cup has there not been an annual champion. That was in 1919 due to an influenza epidemic.
Losing the season is quickly becoming a major concern for Canadians all across the country as formal talks between the owners and players continue to stall. Operation Puck Drop will petition the NHL owners and players to sit down and settle before time runs out and it becomes too late to save this season.
Through major promotional campaigns on over 20 radio stations across Canada, hockey fans are being asked to visit www.nohockey.ca, the NHL lock-out information web site and sign the petition urging both sides to hammer home a deal before we're left with another footnote on the Stanley Cup.
During the first week of December, two Canadians will be randomly selected from all those who participated and given the honour of personally presenting the Operation Puck Drop petition to NHL commissioner Gary Bettman in New York and NHL union boss Bob Goodenow in Toronto on behalf of Canadians everywhere.
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