TORONTO - Yesterday, the CBC/Radio-Canada board of directors approved the appointment of Richard Stursberg as executive vice-president, English television effective October 1, 2004.
He takes over this position from Harold Redekopp who will act as senior advisor to the president and CEO pending his retirement from CBC at the end of the year.
Stursberg comes to the Corporation with a background of 25 years in the Canadian entertainment, broadcasting, cable, telecommunications and cultural industries. He most recently was executive director of Telefilm Canada and prior to that was president of satellite company Cancom and served as president and CEO of the Canadian Cable Television Association.
"As a visionary, as a leader and as a manager," said CBC president and CEO Robert Rabinovitch, "Richard has the right qualities to guide CBC Television through what promises to be a time of challenge and opportunity. Harold Redekopp has transformed CBC Television over his tenure into a highly focused, truly Canadian public broadcaster that is coming off a year of creative success, ratings improvement and financial efficiency.
"In the rapidly changing world of television broadcasting, Richard's challenge will be to continue to build a well managed, ambitious, distinctive and, above all, creative broadcaster at the service of the Canadian public. One that is strategically adapted to its changing environment. One that resonates the Canadian reality in all its complexity and diversity and does so with a quality of programming that will enhance CBC Television's position in the first rank of public broadcasters worldwide," added Rabinovitch.
Stursberg's career to date, spanning government, production and distribution, "has afforded him a view of the country as a whole, an intimate appreciation of the programming and production challenges faced by Canadian broadcasters both in the English and French environments, and, of course, a real familiarity with the workings and culture of the CBC/Radio-Canada. He brings the advantages of both a fresh pair of eyes and an awareness of the strategic challenges faced by the CBC Television that will allow him to hit the ground running," says the press release.
"At a time of increasing international integration and globalization, Canada will need to reinforce its distinct identity. There is no better medium than television to do that and no other institution than the CBC/Radio-Canada with the mandate and the means to promote the Canadian voice in our own broadcast environment and abroad," said Stursberg.
"In today's global environment, it is critical to remember the regional and local nature of our country. Serving our regions and explaining one region to another is a central part of CBC Television's purpose and preoccupation. I am delighted to be joining this talented and dedicated organization at a time when we can make a real difference."
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From Richard Stursberg's earlier career.