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ExpressVu goes HD with Ikegami cameras
7/22/2002

Toronto,- Ikegami's HDK-720P camera will be one of the first HD studio cameras sold into the Canadian marketplace.

Bell ExpressVu has chosen two HDK-720Ps to shoot a heavy schedule of promos, interstitials and movie promo interviews to support its expansion of HD channels and for developing live HD sports and entertainment co-productions.

Employing 2/3-inch one-megapixel FIT (720p) CCD image sensors for direct CCD readout with no converter in 720p progressive mode, the Ikegami HDK-720P unlocks the maximum potential quality of the 720p format with no motion blur. Signal transmission and power feed between the camera head and CCU is communicated via fiber optic composite cables over a distance of up to 3000 meters (or 2000 meters for the studio type), while cutting-edge next generation ASICs ensure low power consumption and processing.

"Ikegami is well known throughout the industry as the professional choice for broadcast production, and their HDK-720P camera was clearly the way to go," says Robert Peter, Director, Broadcast Technology for Bell ExpressVu. "We really like the picture quality and level of control the HDK-720P gives us, as we expand into HD promo production to support our growing HDTV programming schedule."

The native 720/60p configuration of the Ikegami HDK-720Ps made them the perfect match for Bell ExpressVu, as the company begins shooting a heavy schedule of promos, interstitials and movie promo interviews to support its expansion of HD channels and for developing live HD sports and entertainment co-productions. "Bell ExpressVu believes in progressive scan and thinks 720p is the highest quality HDTV transmission format for sports, and it's easier on satellite bandwidth," Peter says. "As a premium satellite provider, those are our top priorities."

The Bell ExpressVu purchase was made through Applied Electronics Ltd., Canada's world-class broadcast and audio/visual dealership. "Ikegami's unique place in the market, with emphasis on the true native 720P format, was a perfect match for the needs of Bell ExpressVu," says Paul Stechly, President of Applied Electronics Ltd. "We hold great admiration for the leadership role that Bell Expressvu has taken, and Applied Electronics is proud to partner with Ikegami in being part of their pioneering deployment of HDTV in Canada."

With consumer interest in HDTV growing quickly throughout Canada, Bell ExpressVu feels it has the gear to give subscribers more of what they want. "The rate of HDTV set sales in Canada is phenomenally high, and we are committed to giving our viewers added value for their investment," Robert Peter concludes. "If we're going to spend money on originating HD content, we want to do it with the best HD camera. We're glad to be moving forward with Ikegami."



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