Winnpeg, - CanWest Global Communications Corp. announced today that its wholly owned subsidiary, Global Communications Ltd., has been awarded a broadcast license by the CRTC to launch a new FM radio station in Kitchener, Ontario.
The station, called The Beat, will broadcast at 91.5 FM and will be programmed to appeal to the region's large number of young listeners looking for the latest rhythmic music, dance hits and hip-hop.
CanWest's president and Chief Executive Officer, Leonard Asper, said the decision is welcome news for CanWest and represents a significant move forward in building a CanWest presence in Canadian radio. "Launching the already successful COOL-FM jazz station in Winnipeg was a major first step. Receiving this licence is a move into another genre of music programming, and an important second step in our goal of developing a network of radio stations across Canada."
Asper added that the Kitchener station, along with the Winnipeg radio station and the soon to be launched COOL-TV digital cable television network, represent a beachhead into music programming for CanWest in Canada. The radio stations and music cable channel will enhance the already significant multi-platform media presence that CanWest offers to Canadian advertisers. "We hope to continue to build on this radio presence and replicate the success we have had with our radio operations in New Zealand," said Asper.
"This is a big win for CanWest. The Beat will be complementary to existing radio offerings in the region," said Rick Camilleri, Chief Operating Officer of Canadian media operations at CanWest. "Like COOL FM in Winnipeg, The Beat in Kitchener will offer listeners something completely different from other stations in that market."
The Beat will offer local advertisers in the Kitchener-Waterloo region an opportunity to reach the much sought after 18-34 year olds, who have turned to other sources to hear their favorite artists. The region's several universities and colleges and the student bodies on those campuses will have a natural affinity to the programming of the The Beat and should bolster the number of listeners and make it a must-buy for local advertisers.
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