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X-FM, frankly, scares its listeners
11/3/2003

OTTAWA - Spoofing the trend of naming radio stations after guys (see Bob, Jack, etc.) Rogers' 101.1 X-FM in the nation's capital (Smiths Falls, to be exact) decided to play a little prank on its listeners on Halloween, switching to 101.1 FRANK FM.

From 6 a.m. to midnight October 31st the new rock station took to playing pop hits from the (eep!) "40s, '50s, '60s, '70s, '80s, '90s and whatever else we wanted!" said Mauler, one of the station's morning men. X-FM sold the prank hard with stickers, posters, and T-shirts made up and distributed throughout the city - one employee even got his car logoed - and the building was decorated with a brand new FRANK FM banner.

Listeners got a kick out of the gag - the station held its regular format for ransom, basically - as listeners pledged money to The Candlelighters Children's Trust Fund (helping out kids with cancer) in order to get their new rock format back.

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