VANCOUVER - Channel M announced today that OMNI Television has been appointed as its national ethnic sales representative.
Effective September 27, 2004, Rogers OMNI Television in Toronto will be the Vancouver multicultual TV station's ethnic sales representative to sell all of its national non-English advertising time, programs and facilities. Airtime Television Sales in Toronto will continue to handle all National English advertising accounts on behalf of Channel M.
"By taking advantage of OMNI's well-established ethnic sales team", says Bruce Hamlin, Channel M's vice-president of sales, "Channel M has a huge opportunity to grow its national business and better provide for our non-English language clients."
"OMNI Television is excited to enter into this new sales relationship with Channel M," explains Malcolm Dunlop, vice-president programming and marketing, OMNI Television. "Together we can better serve the ever expanding demand for language sales at a national level."
Channel M's non-English audience was recently quantified by Ipsos-Reid research, which found that of over 1,500 people from the three largest non-English language groups in the Lower Mainland (the respondents understood Mandarin, Cantonese or Punjabi), 52% of Mandarin, 46% of Cantonese, and 71% of Punjabi-speaking people surveyed had watched Channel M in the past month. The survey was done in April of this year. "Those audience numbers will continue to increase as Statistics Canada predicts that, by 2005, there will be approximately one million people in Vancouver whose mother tongue is neither French nor English," says today's press release.
Back to headlines
For more, go to www.channelm.ca.