TORONTO and CALGARY - In its first ever streaming partnership, Max Trax, Corus Entertainment's commercial-free digital music service, is set to broadcast Canadian legend Randy Bachman's live performance at Corus' Calgary radio station Classic Rock Q107.
The partnership takes the event to another level, shifting it from a local audience to one for listeners across Canada who have high speed web connections and/or digital cable or satellite TV receivers.
On Wednesday, October 6th, Bachman fans from coast-to-coast can log on to the Max Trax Web site (www.corusmaxtrax.com) to listen to highlights from the exclusive Bachman concert which was broadcast today on Q107 in Calgary.
It marks the digital music service's first foray into concert broadcasting, kicks off a new format of programming above and beyond the regular play list of genre-driven music, and widens Corus' radio listener reach.
The live Calgary broadcast for listeners and studio ticket winners aired this morning during the Studio Q Max Trax Breakfast Edition concert series.
Bachman fans in towns and cities outside Calgary, who were unable to tune into the concert, can listen to highlights from the concert and interview online at www.corusmaxtrax.com.
Exclusive live tracks from the performance will also air on Max Trax Flashback 70's and Max Trax Hits. Future Studio Q Max Trax concerts will be streamed live on the Max Trax Web site.
"We're thrilled to bring this Corus exclusive to classic rock fans across the country via this new platform," said Lisa Lyons, vice-president and general manager, Max Trax, in the press release. "The integration between our local radio sister station, Q107, and Max Trax broadens listening opportunities for our audience. It's also about breaking out from the traditional radio format and paving the way for innovations in broadcasting."
"We are so pleased to have Max Trax involved with Q107 in bringing Studio Q to our listeners. This is a chance to engage our listeners with major musical Canadian talent in an intimate setting, giving them an experience that is unique and memory invoking," added Garry McKenzie, general manager, Corus Radio Calgary. "At the same time, this re-enforces the power of Corus as two diverse divisions within an organization working together to create this wonderful opportunity. This will be the beginning of an exciting partnership between Max Trax and Corus Radio."
Winnipeg-born Bachman is an icon in the rock and roll world for his talents as a guitarist, songwriter, performer and producer. With more than 120 Gold and Platinum album/single awards from around the world, Bachman has also sold more than 40 million records. His songwriting has garnered him the #1 spot on play lists in more than 20 countries.
In the coming months, Studio Q will showcase many other stellar Canadian artists. These concerts will broadcast live on the Max Trax Web site. Look to www.corusmaxtrax.com for more details.
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