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SIRIUS Canada hires Canuck talent development co-ordinator
11/1/2004

 
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TORONTO - SIRIUS Canada today announced the appointment of Andr�anne Sasseville as Canadian talent development co-ordinator, based in New York City.

Prior to joining SIRIUS Canada, Sasseville worked as a publicist in Quebec's cultural scene. Her experience also includes time at MusiquePlus, where she was responsible for helping to promote new and emerging Canadian musical talent for the music station.

"Andr�anne's appointment further demonstrates SIRIUS Canada's commitment to ensuring that emerging and established Canadian artists are provided the showcase they deserve across North America on Sirius satellite radio," said Kevin Shea, CEO, SIRIUS Canada. "We're pleased to have Andr�anne, who has experience in and sound knowledge of the Canadian music industry, take on this important role as an ambassador for Canadian artists in the US."

As Canadian talent development co-ordinator for SIRIUS Canada, Sasseville will be responsible for promoting the integration of new Canadian releases into the playlists of SIRIUS's U.S.-based music channels. She is also responsible for developing a range of initiatives to help promote Canadian artists touring across North America, not just in Canada, including biannual showcases of emerging Canadian talent and the creation of a national talent search program.

"There is a wealth of underexposed Canadian talent out there that deserves a wider audience," said Sasseville, in the press release. "I'm really proud to be afforded an opportunity to play a role in bringing those artists to new audiences across North America via this exciting new platform."

"Today's announcement is another example of how Canadian artists stand to benefit from SIRIUS Canada, in addition to the new Canadian channels it plans to launch in support of emerging Canadian talent," says the release, issued days before hearings into licensing subscription radio services begin on Monday. "Canadian artists will also benefit financially as SIRIUS Canada has committed to contributing 5% of revenues to support Canadian programming and the development of Canadian talent. Specifically, revenues will be contributed to existing organizations such as FACTOR and MusicAction, as well as invested in, among other things, funding for Canadian artists to travel to CBC/Radio-Canada and Standard Radio studios across Canada, or to SIRIUS studios in the U.S. to be heard live on SIRIUS satellite radio.

SIRIUS Canada satellite radio service is a platform that will offer Canadians more than 100 channels of digital music, information and entertainment programming, including commercial-free Canadian content produced by SIRIUS Canada partners, CBC/Radio-Canada and Standard Radio Inc.
 
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