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Rogers buys Trinity
11/1/2004

 
Companies in this story
Rogers Media Broadcasting
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Financial/Mergers & Acquisitions
VANCOUVER - Rogers Media announced today that has reached an agreement to purchase NOWTV and the rights to a license to launch a Winnipeg broadcast TV station from Trinity Television.

NOWTV is a local Vancouver over-the-air religious television broadcaster and the license for Winnipeg calls for the same type of programming.

Trinity's Vancouver station was licensed by the CRTC in 2000 and the Winnipeg station in 2002. The transfer of ownership will require CRTC approval.

Trinity Television launched NOWTV in 2001 in Vancouver. The station broadcasts religious television programming for all ages (including a lot of "family friendly" programming like Everybody Loves Raymond and repeats of the Fresh Prince of Bel-Air, as well as newsmagazine shows like 60 Minutes II and 20/20) out of Surrey, B.C. and Rogers has committed to maintain the current Vancouver workforce.

"We are very excited by this opportunity", said Rael Merson, president and CEO, Rogers Broadcasting Ltd. "Rogers is a niche player in television and we are always interested in opportunities to serve underserved segments of the population. We're also pleased that the Thiessens have agreed to remain involved with the Rogers' management of these stations."

"Since being licensed, undercapitalization has impacted the operation of this station," said Jeff Thiessen, senior vice-president, Trinity Television Inc. "We are pleased that Rogers is convinced of the opportunity and is committed to fulfilling our dream of building these television services. We look forward to working with Rogers."

Trinity's history dates back to Winnipeg 27 years ago when Jeff's father Willard and mother Betty launched their own ministry and Christian TV show on CKND in Manitoba called It's a New Day. The ministry itself will stay in Thiessen family hands.
 
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