Broadcaster Magazine

Directory
Magazine Archives
Idea Exchange
Events
Email News Letter
Subscribe
Careers
Media Kit
Contact Us
Press Room
Home
 
View Stories by Category

Printer Friendly Version

Digital "programming bonanza" announced for January
12/2/2004

 
Articles in related categories
Programming
TORONTO - In an industry-wide programming, distribution and marketing initiative, Canada's new specialty channels have joined forces together with the country's television service providers to announce a month-long programming bonanza for Canadians.

Dubbed "31 Days of Great TV," the month-long event runs January 1 through to January 31, 2005. During that time, Canada's four million "digital homes" will have access to more than 40 Canadian digital specialty channels. The industry-wide initiative is designed to highlight the digital specialty channels and to encourage Canadians to sample and subscribe to these niche services.

The collaboration between broadcasters and distributors represents the television industry's largest joint initiative since the September 2001 launch of Canada's digital services. Behind the initiative are Canada's foremost media companies, including Alliance Atlantis Communications, CanWest MediaWorks, CBC, CHUM Television, Corus Entertainment, CTV Inc, Craig Media, Maple Leaf Sports & Entertainment, Rogers Media, Stornoway Communications and Channel Zero. Viewers subscribing to digital services will have access to all new specialty channels throughout January.

Just some of the participating carriers include DTH distributors Bell ExpressVu and Star Choice along with cable companies Cogeco, Rogers, Shaw, Videotron and many other television service providers.

Special themed weekends include: Exclusive (Jan. 1-Jan. 2), Family Time (Jan. 7-9), Adrenalin (Jan. 14-16), and I.Q. (Jan. 21-23).

The themes and the overall campaign will be supported by a comprehensive on-air promotional campaign, debuting on specialty and conventional networks owned by the participating broadcasters, beginning in early December. In addition to the on-air campaign, a companion consumer Web site, www.greattv.ca, will feature scheduling details and information on how to subscribe to the new specialty channels.



 
Back to headlines

Email Friend Comment



Copyright � 2004 Business Information Group. All rights reserved.
A member of the esourceNetwork

Business Information Group Privacy Policy

 


 
Broadcaster Poll
When it comes to the three subscription radio applications to be heard by the CRTC November (see this site for stories explaining it), should the Commission:
Approve all three?  
Approve the CHUM "Canadian" option?  
Approve one or both of the satellite options?  
Approve none?