Broadcaster Magazine

Alliance Atlantis Launches High Definition Channels

The imagery of National Geographic Channel and the drama of Showcase are about to get even better
for viewers with the introduction of High-Definition television (HDTV) services – National Geographic Channel HD and Showcase HD.

The HDTV services, the first from Alliance Atlantis Communications, will be available to the public on December 19, 2006, the company announced today.

“The time is right to bring these two leading networks to the High-Definition screen,” says Norm Bolen, Alliance Atlantis’ Executive Vice-President of Content. “Canadians are quickly embracing the HDTV format and demanding the best quality content to fill it. National Geographic is a brand that built its reputation on the finest quality images anywhere – NGC HD will expand that promise to television. Showcase features world-class,
leading-edge dramatic offerings from Canada and around the world, and now Showcase HD will take that drama to a new level.”