Broadcaster Magazine

CBC and Heart & Stroke Foundation Partner to ‘Make Health Last’

CBC and The Heart & Stroke Foundation are thrilled to announce the second year of their media partnership for The Heart & Stroke Foundation’s ‘Make Health Last’ campaign, which kicked off in February. Running until May 31, the initiative is geared towards educating Canadians on the benefits of taking small steps in their daily lives in order to reduce the risk of heart disease and stroke.

As part of the campaign, CBC’s Arlene Dickinson, Ron James and Adam Beach will stand behind the ‘Make Health Last’ message, helping to rally Canadians to take action and encouraging them to make simple changes to minimize their risk, and by consequence, the risk of those closest to them.

“CBC is proud to be a media partner for The Heart & Stroke Foundation on this initiative. Our multiple platforms, content and product integration opportunities are a great vehicle for them to spread the word about health concerns in a powerful way that resonates with Canadian audiences,” said Gaye MacDonald, Director, Marketing Activation, CBC Revenue Group.

The ‘Make Health Last campaign’ includes a series of three, 30 second spots featuring prominent CBC personalities Adam Beach, Arlene Dickinson, and Ron James, broadcasted exclusively on CBC-TV, CBC News Network, bold, documentary and select regional stations. The spots will also be streamed online before shows are viewed on the CBC Player, and digital banner versions will also be apparent on various platforms.

The campaign will also be featured on CBC’s Steven & Chris, including a number of special guest appearances focused on demonstrating healthy lifestyle choices that work towards improving overall health throughout February. Tune in on March 7, 2013 at 2PM for their tips relating to diet and exercise routines applicable to any age group, including a visit from Dr. Beth Abramson, Director of the Cardiac Prevention and Rehabilitation Centre & Women’s Cardiovascular Health in the Division of Cardiology at St. Michael’s Hospital.