CBC Radio One has captured record audiences across the country, with increased listenership in key demographics according to the spring Numeris (formerly BBM) diary results..
Data from March 6 to April 29, 2015 indicates that CBC Radio One ranked #1 overall in seven markets, including: Halifax, Kamloops, Kelowna, Ottawa (Anglo), Prince George, Victoria and Winnipeg. This is in addition to the strong numbers for PPM markets including Toronto, Vancouver, and Edmonton, released on May 7th.
“CBC Radio One continues to deepen its connection to Canadians, and shows no signs of letting up,” said Heather Conway, Executive Vice President, English Services, CBC. “We’re thrilled that we continue to be the station of choice in many markets across the country.”
Spring CBC Radio One ratings highlights include:
UNRESERVED, currently airing in Manitoba, Saskatchewan and the North, moved up to #3 in Regina with a record-high for its timeslot. Launching as part of CBC Radio One’s fall schedule, UNRESERVED is an insightful and sometimes irreverent look at indigenous Canada with host Rosanna Deerchild.
*Source is Numeris (BBM Canada), Total Canada, 12+