Broadcaster Magazine

Colon Cancer Awareness Month Announces Celebrity PSA Campaign

March is Colon Cancer Awareness Month and Colon Cancer Canada kicks off the month with their 2013 PSA Campaign with the help of some high profile Canadians through a hard-hitting Public Service Announcement campaign that promotes the message that when it comes to colon cancer, silence can be deadly and people need to talk about it.

Canadian celebrities involved in the campaign include Olympic medalist Adam van Koeverden, singing legend Anne Murray, hockey legend Darryl Sittler, actress Emmanuelle Chriqui, actor Neil Crone and colon cancer survivor Pamela Wallin.

“We are pleased and honoured to have these well-known Canadians on board with our campaign,” said Amy Elmaleh, co-founder of Colon Cancer Canada. “They all have a personal story that brought them to Colon Cancer Canada and we couldn’t be more proud of them for stepping up and giving their time to help us get our important message across.”

“One of the issues surrounding colon cancer and the reason so many people don’t get the help they need is the fear of talking about it,” says Amy Elmaleh. “For some reason, there is a stigma attached to the disease that we need to dispel and do so quickly. We are hoping our PSA campaign will get the word out that knowing the signs of colon cancer and talking about it with your family and your doctor will result in prevention and an effective cure.”

The broadcast PSA’s are available  for download from the Colon Cancer Canada website at and can be aired throughout 2013. The message is simple – talk to your doctor and take a simple test because not knowing is not the answer.

The money raised through STOP : CANCER will support essential preventative screening initiatives and early detection programs across the country, such as: pop-up screening clinics; screening research; the development of new screening techniques; and new screening equipment.

Through partnerships with other cancer and healthcare organizations, doctors, hospitals, wellness clinics, universities, screening clinics, etc., Colon Cancer Canada will create a groundswell of Canadians who, through sharing their personal journeys and narratives, will compel many others to get screened, and save lives.

Go to to learn more. You too can STOP : CANCER .