SeaWorld Parks & Entertainment and Corus Entertainment’s Nelvana announced today a multi-platform partnership that combines the appeal of the popular Franklin & Friends characters with the beloved SeaWorld brand. Beginning January 2013, the company’s new SeaWorld Kids brand and Nelvana will team up to introduce kids and families to in-park Franklin characters, TV specials, books and merchandise.
Highlights of this multi-faceted partnership include:
– Franklin will take up residence at the three SeaWorld parks for the year, where guests will be able to meet this classic character, take photos and get autographs. The parks include:
o SeaWorld Florida beginning with the “Just for Kids” event January 2013
o SeaWorld Texas beginning with the “Just for Kids” event April 2013
o SeaWorld California beginning with the “Spring into Night” event March 2013
– Franklin and Friends’ specialty merchandise, much of it exclusive to SeaWorld, will be available in the parks
– SeaWorld and Nelvana are collaborating on two Franklin and Friends on-screen specials which will focus on the natural world
– The SeaWorld Kids brand will be reflected in select Franklin products, including co-branded books published by Corus Entertainment’s Kids Can Press
“Families throughout North America and from around the world look forward to their visits to SeaWorld parks in the U.S., and we are very excited to integrate the Franklin and Friends preschool brand into that experience,” said Colin Bohm, Managing Director, Nelvana. “The theme parks and the new SeaWorld Kids entertainment and merchandising opportunities provide ideal platforms for kids and families to connect with Franklin and Friends.”
“This partnership is a ‘natural’ for us to create fun, family experiences that connect young kids to animals and the world we share,” said Scott Helmstedter, Chief Creative Officer for SeaWorld Parks & Entertainment. “SeaWorld Kids is a brand dedicated to specifically connecting children with animals and nature, and Franklin is an enduring, much-loved animal character that brings adventure to kids. We look forward to working together to create unique opportunities for the Franklin and Friends’ characters to have outdoor adventures and also educate viewers along the way.”
Based on the best-selling children’s book series by Paulette Bourgeois and Brenda Clark, published by Kids Can Press, the new CGI-animated TV series, Franklin and Friends, follows Franklin the Turtle as he experiences adventures and milestones, learning lessons along the way with his pals Snail, Rabbit, Beaver, Fox, Goose and best friend Bear. The series airs on Nick Jr. in the U.S. and on Corus Entertainment’s preschool channel Treehouse in Canada. Franklin and Friends is a Canada-Singapore co-production from Nelvana Limited and Infinite Frameworks.