TORONTO – The spring Bureau of Broadcast Measurement radio ratings survey shows that dropping the all-sports format at 1050 CHUM was a pretty good idea.
"1050 Chum has increased its weekly audience by a staggering 98%," said a company press release yesterday. "Adults 35-64, representing the hard to reach ‘baby-boomer’ have increased by over 527%."
Chum ended its poorly-rated experiment with a national sports radio network last August.
“After over a year in the sports radio business, it became clear that the amount of investment in time and money we dedicated to the Team Radio Network did not show signs of audience growth in the Toronto area," then-CHUM radio president Jim Waters had said in a statement.
According to the last BBM statistics on Chum’s sports stations in 2002, Toronto’s Team 1050 held only a 0.4 share (106,000 listeners) versus rival The Fan 590’s 2.3 share (396,000 listeners).