Broadcaster Magazine

Global Unveils Coverage of 55th. GRAMMY Awards

The 55th Annual GRAMMY Awards, will be broadcast live on Global on Sunday, February 10.  NCIS: Los Angeles star and GRAMMY winner, LL Cool J returns as host of the ceremony which will see some of the world’s biggest music acts take the stage. Taylor Swift, Rihanna, Kelly Clarkson, Justin Timberlake, Maroon 5 and Carrie Underwood will get the crowd on their feet as indie rockers Mumford and Sons, Fun, The Lumineers, Jack White and The Black Keys pump up the volume. Viewers are in for a smooth ride as R&B singers Frank Ocean and Alicia Keys perform. Country crooners Dierks Bentley and Miranda Lambert will take the stage together for a special performance; and pop phenomenon Ed Sheeran and music legend Elton John will be teaming up for a duet for the first time! Plus, pop princess Rihanna, soulful R&B star Bruno Mars and rock icon Sting will join together for a crowd-pumping performance.

“History shows that nothing is off-limits at the GRAMMYs. Gather music’s hottest acts in one room, and the result is explosive performances, candid celebrity interactions, and head turning style,” said Barb Williams, SVP, Content, Shaw Media. “Plus, viewers get an all-access pass to the red carpet with ET Canada’s live pre-show. From the first arrival to the final speech, Global is the one-stop destination for the GRAMMYs.”

The star-studded night kicks off  with the one-hour live special The GRAMMY Awards: ET Canada Live. With 10 cameras covering every inch of the carpet, and ET Canada personalities Rick Campanelli, Roz Weston, and Natasha Gargiulo   catching the stars before they enter the Staples Center, viewers at home will get an unparalleled and unrestricted look at their favourite stars. With the return of ET Canada’s Twitter tracker, interactive polls and ‘Shoe Cam,’ and the debut of the GRAMMY Fashion Face-off – which allows fans to vote for their favourite looks online with results on-screen moments later – fans too can raise their voices and see their names in lights! Plus, ET Canada is partnering with GetGlue to allow viewers to “check-in” to the live pre-show.   

The GRAMMY action doesn’t stop there. Global will be giving viewers an intimate look at the making of last year’s show with “GRAMMYs Will Go On: A Death in the Family” airing Saturday, February 9. Featuring never-before-seen celebrity interviews and conversations about Whitney Houston’s passing and an inside look at the organizers’ deliberations mere hours before the show, including their decision to have Bruce Springsteen join Paul McCartney on stage, “A Death in the Family” will provide viewers with unprecedented backstage access to the pivotal hours leading up to an unforgettable and emotional show that touched viewers around the world.

Returning sponsors L’Oréal Paris and Nissan will be joined by new sponsor, PepsiCo, who is unveiling an exclusively-Canadian commercial starring Canadian comedy legend Martin Short for their Lay’s brand. The TV spot will unveil a very exciting and interactive contest for Lay’s potato chip lovers in 2013. For the sixth consecutive year, L’Oréal Paris returns as the official beauty sponsor of The GRAMMY Awards: ET Canada Live, joined this year by Skinny Cow. In conjunction with their sponsorship, Skinny Cow is driving brand awareness of the NEW Skinny Cow Chocolate line by giving consumers an opportunity to share celebrity news from the GRAMMYs’ red carpet and drive conversation among Skinny Cow fans. A: 30 second contest spot is airing across the Shaw family of networks driving viewers to enter for their chance to be the Behind the Scenes GRAMMYs’ red carpet guest blogger.  

The 55th Annual GRAMMY Awards are produced by AEG Ehrlich Ventures for The Recording Academy. Ken Ehrlich is executive producer, Louis J. Horvitz is director, and David Wild and Ken Ehrlich are the writers.