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Interactive Weather TV from Bell ExpressVu


Bell ExpressVu has launched The Weather Network Interactive and MétéoMédia Interactive Television, on-demand services that deliver localized weather
information, personalized by consumers, for 200 cities across the country.

In addition to accessing current weather conditions, customers can access relevant, on-demand weather information such as Environment Canada weather
alerts and long-term forecasts using their remote control.

“Bell ExpressVu is a North American leader in Interactive Television,” said Pat Button, Vice President, Marketing, Bell ExpressVu, in a release. “Though we still can’t forecast sunny skies whenever we want, The Weather Network
Interactive and MétéoMédia Interactive are a way to give Canadians on-demand control of the weather, and find out where in the country the sun is shining. These are Canada’s first 24/7 enhanced video iTV channels and they give our customers access to personalized, localized weather information, like long range forecasts, anytime they want.”

Bell partnered with Pelmorex Communications Inc., to build Canada’s first enhanced Interactive fully synchronized broadcast video television
channels. The service intuitively knows when to show personalized weather information in full screen format, or when the information should wrap the
screen in an L-shape, providing a seamless experience for the viewer.

Pelmorex Communications Inc. is the undisputed leader of weather information services in Canada and the company behind the most widely distributed and frequently consulted television networks in Canada: The Weather Network and MétéoMédia.

“We listen to our customers and work to continuously provide ways to meet their weather information requirements, like local forecasts, which are
among the most popular pieces of programming on our networks,” said Rick Ridgway, Senior Vice-President, The Weather Network and MétéoMédia. “Working with Bell ExpressVu to develop these interactive capabilities to provide subscribers with localized and on-demand weather information is an
example of our commitment to providing the best weather information in Canada.”

The Weather Network Interactive and MétéoMédia Interactive are available at no cost to all Digital Standard customers with an iTV enabled receiver,
including the 3100, 3200, 4100, 5100, 5200, 5800, 5900 and 6100. Viewers simply tune to The Weather Network on channel 505 or 506 or MétéoMédia on
channel 130 or 125, press SELECT and follow the prompts to set the local forecast area from a choice of 200 Canadian cities.

The interactive service will continue to evolve, and future plans include expanding the selection of the 200 Canadian cities currently available, and
adding more localized weather information such as Pollen and UV forecasts.

Bell ExpressVu leads the way in Interactive Television services in Canada.

Since launching its iTV services in 2001, Bell ExpressVu has provided viewers exclusive, award winning iTV content with the Bell Canadian Open
Interactive, NHL Centre Ice Interactive, NFL Sunday Ticket Interactive and Bell Making the Cut, as well as with enhanced events like the Genie Awards
and Olympic coverage. Bell ExpressVu also offers interactive games like KidsWise, Playin’TV, Playin’Casino and Buzztime Trivia. Recently, Bell
ExpressVu launched several new branded iTV games: Lara Croft Tomb Raider the Reckoning, Kong Adventures, Asteroids and Centipede.