Broadcaster Magazine

Official Beauty Sponsors Announced for First Canadian Screen Awards

The Academy of Canadian Cinema & Television (Academy) and the Canadian Broadcasting Corporation (CBC) are pleased to announce their two major beauty sponsors – Lancôme and L’Oréal Professionnel – for the first ever Canadian Screen Awards’ 2-Hour Live Broadcast Gala Sunday March 3, 2013 @ 8pm (8:30 N.T) on CBC.

“The Academy is very excited about our two major beauty sponsors. Lancôme and L’Oréal Professionnel are a dream come true,” says Helga Stephenson, Academy CEO. “Lancôme is Canada’s leading luxury beauty brand and L’Oréal Professionnel is the number one professional hair care brand used amongst the top hairdressers in Canada,” she adds.

“We are thrilled to have L’Oréal Canada, a leader in style and innovation, as a partner for the inaugural broadcast of the Canadian Screen Awards on CBC,” said Alan Dark, General Manager, CBC Revenue Group.

“In collaborating with the Canadian Screen Awards, L’Oréal Professionnel, the Parisian House of Hairdressing, is honored to support and help showcase Canadian talent from coast to coast. We are and always will be committed to applaud beauty in all its forms.  Creativity and artisanal excellence are a common ground both our industries share” said Doriane Dalati, Vice-President, General Manager, Professional Prestige Brands.

“Lancôme is proud to support the Canadian Screen Awards. This partnership goes hand in hand with the brand’s natural passion for arts and beauty, as well as its mission to promote excellence across Canada”, said  Stuart Leitch, General Manager Lancôme Canada.

With this partnership, CBC will develop three features that will air during the broadcast (March 3), designed to showcase Lancôme and L’Oréal Professionnel talent and beauty expertise. The brands will also provide hair and makeup for presenters and CBC’s on-air talent. L’Oréal Canada’s integration with the awards’ show aims to drive deeper engagement of viewers with selected brands.