Broadcaster Magazine

Pattison Broadcast Group Appoints Director of Programming


The Jim Pattison Broadcast Group is pleased to announce that effective January 1st Ross Winters will join the senior management team as the Director of Programming. In the last year Ross has already been serving as a Consultant to many of our radio stations, offering his expertise and guidance to our programming teams.

In his new position Ross will support the Program Directors who are responsible for programming and content on all 43 Pattison radio stations in Alberta, British Columbia, Saskatchewan and Manitoba. He will help provide overall strategic leadership to the programming departments of the radio stations, working closely with each station’s management team.

Most recently Ross began his own successful research / consulting company and from 2003 to 2008 he was National Program Director for Corus. Ross also previously served as Brand Director at The Edge in Toronto from 2008 to 2013, during his time in that role the radio station held the #1 position in Males 18 34 in 20 consecutive BBM surveys. Previous to this he also spent 10 years as Program Director at Rock 101 in Vancouver and was P.D. at CFOX for two years.

“I am looking forward to being a part of the Pattison culture and working with a very talented group of General Managers, Program Directors, OnAir talent and staff that make the radio come alive,” explained Ross. “I’m also very excited to be working in great communities in both small and large markets from B.C. to Manitoba!”

This newlycreated position coincides with the recent growth the Jim Pattison Broadcast Group has experienced, further expanding our footprint in Western Canada to Calgary, Edmonton, Prince Albert, North Battleford, Meadow Lake, and Winnipeg, along with the acquisition of a second radio licence in Grande Prairie.

The Jim Pattison Broadcast Group is thrilled to have Ross bring his vast talents to the company and look forward to his strong contributions to the radio programming, content and brand development of our existing radio stations.

The Jim Pattison Broadcast Group welcomes Ross and wishes him the very best of success with the company.