Pierre Karl Péladeau, President and CEO of Quebecor Media, is pleased to announce the appointment of France Lauzière as Senior Vice-President, QMI Content, a new business division that brings together the creative forces of the subsidiaries of Quebecor Media, including Videotron and TVA. QMI Content is mandated to create, develop, acquire, distribute and export audiovisual content.
QMI Content, as part of Quebecor Media, will maintain its tradition of innovation and renew its promise to provide better content to Quebecers. With this initiative, consumers will enjoy new experiences on the platforms of their choice at the time of their choice. This is also a new phase in Quebecor Media’s vision of promoting the work of Quebec creators on a wider scale, especially internationally.
“The media habits of consumers are continuing to evolve. To remain relevant and continue on the path of success, we have to adjust to the needs and interests of our clients across all distribution platforms,” said the President and CEO of Quebecor Media, Pierre Karl Péladeau. “We are thrilled to benefit from the experience and talent that France has committed to our group for so many years, and she has my utmost confidence to carry out the implementation of QMI Content.”
“Quebecor Media has once again demonstrated its vision by creating this division. QMI Content offers an ideal framework to reflect and meet the constantly growing needs of customers for content, as it is a great platform to host and promote the work of Quebec artists. I am touched by the confidence granted to me with this nomination, and it is with great enthusiasm and surrounded by a strong team that I undertake this new challenge,” added France Lauzière, Senior Vice-President, QMI Content and Vice-President, Programming, TVA Group.
A team of six high-level managers, supported by fifty people during its start-up phase, will support France Lauzière with QMI Content operations. They are:
•Denis Dubois, Vice-President, Brands and Multiplatform Strategies;
•Yann Paquet, Vice-President, Acquisitions;
•Ginette Viens, Vice-President, Creation and Development;
•Suzane Landry, Senior Director, Programming;
•Martin Picard, Senior Director, Administration;
•A Vice-PresidentInternational Development will be named soon.
In addition to her new responsibilities, France Lauzière will maintain her position as Vice-President, Programming, TVA Group.