Broadcaster Magazine

Report Shows Positive Economic Effects from Banff Festival

The results of an independent economic impact study produced by the Canada Sports Tourism Commission of the Banff World Media Festival 2012 were released today.   Delegates responded to a variety of questions about the deals and transactions they initiated or confirmed while at Banff 2012. This information was then used to determine the total value of deals being initiated that could be directly attributed to Banff. Overall, the results of the study showed a significant positive economic impact on the international media industry worldwide.

“Banff is already known to be the leading international forum for seeking development and co-production partners, in addition to opportunities for financing and sales in television, digital media, technology and advertising,” said Ferne Cohen, Community Director of Banff. “This report quantifies the opportunities that Banff provides for attendees to conduct business and secure deals.”

Below is a breakdown of the total value of deals that can be attributed to BANFF:

• Interactive Production: Over $30M

• Online Publishing: Over $20M

• Broadcasting: Over $40M

• Distributor: Over $130M

• Content Production / Creative: Over $330M

• Technology / Software Provider: Over $9M

• Advertising / Marketing: Over $180M

• Professional Service Provider: Over $8M

• Production Services: Over $8M

• Media / Press / Bloggers: Over $40M

• Associations / Training / Policy: Over $8M

• TOTAL VALUE = Over $800M

Additional statistics in the study include:

• Over $300M in wages and salaries, supporting 6,200 jobs.