Broadcaster Magazine

Rogers Media and Buffalo Bills Extend NFL Deal

Rogers Media and the Buffalo Bills have renewed a five-year partnership that will continue to see NFL games played in Toronto.

The agreement, which begins in 2013 and runs through 2017, will see the Bills play a total of six games at Rogers Centre in Toronto: one regular season game each season, plus one pre-season game in 2015.

Bills games will air on Sportsnet and City; Rogers Media says it will continue to use its multi-platform media portfolio, including television, radio, print and digital, to drive mass awareness and increase the Bills fan base across Canada.

The deal is an extension of a partnership between Rogers Media and the Buffalo Bills that began in 2008; an extension has long been anticipated and predicted.

“Rogers Media is committed to producing and delivering premium sports content and experiences for fans,” said Keith Pelley, President, Rogers Media. “We created a benchmark for our game last season with a first-rate pre-game festival and half-time show, and look forward to building on that over the next five years.”

“The Bills partnership with Rogers Media is key to our franchise’s regionalization plan and we are excited to continue it for years to come,” said Russ Brandon, Buffalo Bills’ President and Chief Executive Officer. “The Bills-Rogers Media partnership continues to give us tremendous exposure in the market and its success will only accelerate with a few wins on the field.”

The games (date, time, and opponent) will be determined by the NFL, with information for the 2013 season available in April when the league announces the schedule. Ticket prices will remain consistent with last season’s game, Rogers reported.

More informatoin is availabvle at