Broadcaster Magazine

Shaw Media Expands Partnership with Scripps Networks Interactive

Shaw Media has expanded its partnership with Scripps Networks Interactive, a leading developer of high-profile, lifestyle-oriented content. The new agreement will position Shaw Media as the exclusive sales agent for Scripps premium online brands in Canada, including the popular and

“Shaw has been a great partner to us in extending our brands in Canada over the last several years,” said Bob Baskerville, Chief Operating Officer of Scripps Networks International.“We feel that this is a natural progression to our relationship and look forward to seeing our brands grow with Shaw in the digital space.”

“Scripps Networks has some of the most loved media brands in the world,” said Paul Robertson, Group Vice President, Broadcasting and President of Shaw Media. “The addition of their websites to our digital portfolio provides premium multiplatform opportunities for advertisers looking to reach targeted audiences.”

The Scripps’ websites will add 1.7 million* unique visitors per month, expanding Shaw Media’s online reach to 10.4 million* unique visitors per month. With the unparalleled strength of owned and operated broadcast digital properties, as well as a diverse and growing portfolio of premium content-rich sites, Shaw Media continues to deliver the best in advertising opportunities in Canada.

*Source: comScore Inc. Media Metrix, Total Canada, All Locations, Total Audience, April 2012.