Broadcaster Magazine

Shaw Media to Launch Digital Platform Integrated into the Production of Series

Shaw Media and Insight Productions have teamed up with Emmy Award-winning interactive agency Secret Location to develop a robust digital platform that will be wholly integrated into the production of the series, Big Brother Canada. The extensive and interactive digital experience will offer fans the unprecedented opportunity to influence and impact what transpires week-to-week on screen. Canadian fans have the chance to: eavesdrop on the houseguests 24 hours a day, vote on twists and turns, engage with the houseguests and play the Big Brother Canada Power Play game for points, prizes and power. Big Brother Canada and all digital components launch February 27th on Slice and at Big Brother Canada is the first Canadian installment of Endemol’s worldwide hit franchise.

“Social engagement is a huge part of Big Brother’s appeal for fans and we’ve created a completely integrated online experience that will resonate with audiences,” said Barbara Williams, SVP of Content for Shaw Media. “We’ve developed a platform that gives our audience countless opportunities to engage and make decisions that will impact the series in real time and in fact, there may even be moments throughout the series that fans could have more power over the happenings in the house than the houseguests themselves!”

The robust website will empower fans to continually shock the houseguests and influence the course of the show. Big Brother Canada promises Canadians the opportunity to vote for major decisions throughout the season. What if Canadians are given the chance to determine houseguests’ rewards and punishments? Imagine they have the opportunity to influence the food in the house? And who will fans choose if given the power to save a life or the final say in an eviction? Canadians will have their say, but as to how much will be revealed as the series unfolds.

The site’s Big Brother Canada Power Play prediction game is the ultimate opportunity for the uber-fan. Power Play will give Canadians the best interactive platform to play along while watching the show. Each week fans will be asked to lock in their predictions for who will win Head of Household and the Power of Veto competitions, who will be put up on the block and ultimately who will be evicted. The more each fan participates in the game, the more points they accumulate, and the more potential they have to win prizes and power to shape what’s happening on air.

“We are excited to offer a broad multiplatform experience that offers live feeds, blogs, video exclusives, a play at home game and extensive social engagement,” said John Brunton, Executive Producer, Insight Productions. “This is the largest, most comprehensive, digital undertaking our company has ever done.”

For those who just can’t get enough of the goings on inside the Big Brother Canada house will offer a free 24 hour live feed available for streaming daily following the series premiere on February 27th. Other video exclusives will include houseguests’ answers to questions submitted by fans through Facebook and Twitter, behind the scenes footage you won’t see on air and interviews with favourite previous Big Brother US houseguests. will stream more content than any other entertainment series in the country. and the Big Brother Canada game are accessible on all devices including tablets and smartphones.

The first Canadian installment of the international sensation, Big Brother Canada premieres on February 27th onSlice. Big Brother Canada will air three nights a week, on Wednesdays ,Thursdays and Sundays, with live eviction episodes on Thursdays. Big Brother Canada After Dark will kick off on February 27th and air seven days a week.

The website is funded in part by The Bell Broadcast and New Media Fund.