Broadcaster Magazine

Sportsnet Launches Re-Designed App Exclusively for BlackBerry 10

In tandem with one of the most widely-anticipated mobile device launches of the year, Sportsnet  today unveiled its newly re-designed Sportsnet Mobile app, built exclusively for the BlackBerry 10 platform and available free in BlackBerry World and on BlackBerry 10 devices.

Designed with the serious sports fan in mind, and using the latest in mobile technology, the leading-edge app combines speed and functionality to provide greater access to stats, customizable alerts and up-to-the-second game scores from the biggest leagues from around the world.

“Hard core fans want to access sports content how, when and where they want it,” said Pary Bell, Vice President and General Manager, Rogers Digital Media. “The Sportsnet Mobile app on BlackBerry 10 will provide those fans with industry-leading customization that will allow them to access the premium sports content and information that is most relevant to them. This is just one of the many powerful ways in which Sportsnet intends to lead the way in digital innovation in 2013.”

Today’s announcement follows the recent unveiling of another first in Canadian digital sports media content: the launch of Sportsnet World Online. The subscription video on-demand service provides sports fans with exclusive live and on-demand streaming of premium soccer, cricket, and rugby matches not available anywhere else. In the coming weeks, Sportsnet will launch an iOS and Android app, further cementing Sportsnet’s commitment to providing fans with premium sports content on the world’s latest devices.

Sportsnet Mobile will come pre-loaded on BB10 devices for Rogers customers and features a gateway to the fastest, most in-depth sports coverage on-the-go. The new functionality and enhanced user experience will provide sports fans with all the latest news, stories and updates directly from their favourite writers, such as award-winning journalist Stephen Brunt, Michael Grange and baseball writer Shi Davidi and more, whenever and wherever they want.

Key features of Sportsnet Mobile for the BlackBerry 10 platform include:

•MySN: users can customize Sportsnet Mobile to fit their needs, including following specific teams, players and fantasy leagues simply and easily, as it happens

•Real time alerts: provides up-to-the-second coverage on any game, including instant notifications of in-game moments like goals, touchdowns, end of a period, quarters, interceptions and more

•In-depth coverage: delivers the deepest stats, news, bios, player and team performance instantaneously, so users can manage fantasy teams with ease

•Horizontal Mode: allows users to see even more advance statistics on any player just by turning the device sideways