*With an average audience of 4 million Canadians on Global, Super Bowl XL dominated the nation’s broadcast week, delivering an 11%
*Over 9 million English Canadians (1 in 3) sampled a
portion of the Super Bowl XL action on Global. This does not include those who watched in bars or other public venues.
*Super Bowl on Global continues to be the biggest
single-day, annual sporting event of the year.
*Global Television has been the exclusive Canadian
broadcaster of Super Bowl since 1984.
*All Data BBM
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