VIDEO SPONSORSHIP

Use the high engagement factor of video to attract and engage customers by sponsoring popular editorial videos on this website.


VIDEO SAMPLER
View a compilation of videos produced by our Video Team.

Why Online Video?

Online video ads are up to four times more impactful than other online formats, with 80% of website visitors viewing video ads.

Viewers are over five times more engaged with video content, with viewers taking action by clicking through to the advertiser’s website, searching for more information about the product, forwarding the video ad to friends, making a purchase, etc.

Customers would rather watch a 4-minute video product demonstration than read three or four web pages.

(Source: Klipmart Research Study and Online Publishers Association (OPA): Frames of Reference: Online Video Advertising, Content and Consumer Behavior)

Sponsorship Package

Description: Sponsorship of editorial video. (One sponsor per video)

Duration: Range: 2 - 7 minutes (average 3 mins.)

Format: Streaming video mixed with stills and interviews

Content: To be decided by our editor

Promotion:

  • 15 second pre-roll video featuring Sponsor
  • Big box ad adjacent to video with links to Sponsor’s website
  • Banner ads throughout our website promoting video
  • Banner in weekly email newsletter promoting video
  • Exclusive email blast to our subscribers to promote the Online
  • Link to Online Video Feature on Home and Article pages

Archive: Archive of video for 3 months

Tracking Report: Track the number of uniques and time spent watching video


Contact Us

For information about specific sponsorship opportunities, Contact Us»


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Capture buyers’ attention with a video product demonstration. Viewers are over five times more engaged with video than with other content. And customers would rather watch a 4-minute video product demonstration than read three or four Web pages, according to a recent study.


Our Video Production Team makes it easy. We produce high-quality videos at reasonable prices. Learn More»



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Run a banner campaign across our network of 23 business-to-business websites and reach the over 620,000 business decision-makers who visit there monthly;

OR

Send an email message to over 108,000 business readers who subscribe to our e-newsletters.

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