RESOURCES

Here are some recent articles and studies on online audiences and online advertising from around the Web:


The Web’s Powerful Reach
A recent study by the Online Publishers Association found that the web is the leading medium for reaching all ages and genders at work.

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Online Video: The Future is Here
Video ad spend in the U.S. will grow 89% in 2007 over 2006, and reach $775 million, according to eMarketer.com…According to David Hallerman, Senior Analyst at eMarketer, "At some time early in 2010, one in 10 dollars devoted to internet advertising will go for video placements.”

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B2B Marketplace Utilizing Online Video
In a recent study by KnowledgeStorm Inc. and Universal McCann, 63% of respondents accessed online videos at least once a week. Webcasts are the most popular form of online video accounting for 70% usage of those surveyed. 76% of respondents share online video information with their peers.

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B2B Magazines and Websites Are #1 Source for Business Executives
Over one in three executives say that an advertisement on a B2B website led them directly to make a purchase over the Internet and one in two (49%) to purchase or recommend purchase of a product or service. And when asked what source of information executives rely on to do their job best, B2B magazines comes out on top, as the single most mentioned resource, well above any general business media.

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Other Resources:
Canadian Business Press www.cbp.ca
Internet Advertising Bureau www.iab.net
American Business Media www.americanbusinessmedia.com


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