Ad market to improve in 2003 - New York Times

12/11/2002

New York, - The New York Times Co. said Tuesday that earnings for 2002 should fall within the range of its previous forecasts, and predicted that better economic trends would help improve profitability next year.

``In October we reiterated our expectation that full-year earnings for 2002 would be within the range of $1.90 to $2,'' Leonard Forman, chief financial officer, said in a news release. ``At this point we are comfortable in saying that our earnings will be in the middle of that range.''

For 2003, he said modest growth in the economy should help the advertising market. That, along with cost-cutting, should put the company's earnings-per-share growth rate in the mid-single digits to low-double digits.

``Continued improvement in the ad market would push us toward the upper end of that range and perhaps even beyond, while a deterioration would have the opposite effect,'' he said.

Also on Tuesday, the company said its advertising revenue increased 6.7 per cent in November from the same time a year ago. The gains reflected an upturn in technology, entertainment, transportation and other advertising.

The New York Times Co. publishes the New York Times, the Boston Globe and 16 other newspapers. It also owns TV stations, radio stations and more than 40 Web sites.

In trading Tuesday on the New York Stock Exchange, shares of The New York Times Co. rose 63 cents to $46.33 US.


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