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Broadcaster

640 AM sharpens its MOJO

8/24/2004

TORONTO - Yesterday during The John Oakley Morning Show, Corus Radio Toronto introduced a "New" MOJO Radio to the citizens of Toronto, keeping its "talk radio for guys" format, but perhaps smartening it up a little.

With a new sound and a revamped look, The new MOJO Radio, 640 Toronto is now headlined by a fully-staffed 24-hour Toronto news centre and a team of reporters on the city streets poised to tackle the issues that matter most to Torontonians.

There's still lots of talk and plenty of news and a hard focus on the Toronto Maple Leafs, but a lot less of the silly stuff MOJO experimented with during its prior incarnation.

"Our style isn't changing…but our substance is", said program director, Scott Armstrong, in the press release. "The changes that we are implementing today are the results of a major research project that we conducted in the spring. Listeners told us they loved the aggressive spirit and edgy attitude of MOJO Radio but they wanted us to focus on more important issues that affect our city and our lives."

MOJO will feature a strong commitment to Toronto's news with complete coverage every 30 minutes, seven days a week, along with in-depth investigative reports, discussions with experts, on-air debates and listener opinions on Toronto's biggest stories.

"Make no mistake; we're still 'Talk Radio For Guys', that doesn't change", added Armstrong, "the difference is now we'll be talking about relevant issues and news of the day, but still in a MOJO way. Our job now, is to dig behind Toronto's biggest news stories and be the most compelling and interesting radio station in the City".

In addition to the ramped up 640 Toronto News Centre Team, MOJO has added Craig Bromell to its daily line-up of Toronto talk show hosts. As reported by www.broadcastermagazine,com, Bromell made his mark in Toronto as the outspoken president of the city's police union, fully entrenched in the protection of it's citizens and intimately familiar with the inner-workings of civic government. Bromell's new radio show, "The Beat", debuted yesterday morning.

Earlier this summer, MOJO Radio also announced that it had secured a new seven year deal as the exclusive play by play broadcaster and promotional affiliate of The Toronto Maple Leafs, The city's number one sports franchise.

"Having The Leafs as part of the "New" MOJO Radio really ties the station together, says Armstrong. "The new MOJO Radio is all about Toronto, so carrying the play by play of Toronto's premiere sports team and having access to the inside stories behind the scenes is a perfect enhancement to our evolution"

Below is MOJO's new lineup, as described from the press release:
The John Oakley Morning Show, 5:30 a.m. - 10:00 a.m.
John Oakley has been talking to the citizens of Toronto for over twelve years as only John can, with intelligence, curiosity and a great sense of humor. If it's being talked about in Toronto, John will be talking about it too.

"The Beat" with Craig Bromell and Ross MacLeod, 10 a.m. - noon
Who would know more about Toronto than the man who helped provide law and order for nearly 20 years. Craig Bromell headed one of the largest police union's in Canada and knows the "truth" about what happens in our city and in the political boardrooms. Craig, along with news director Ross Macleod, will tell the real stories of Toronto and engage listeners in animated discussion about the quality of life in our city.

"Leafs Lunch" with Bill Watters and Jeff Marek, noon - 2 p.m.
Leafs Lunch with former Leafs assistant general manager Bill Watters and MOJO Radio's Jeff Marek has become "must listen radio" for every fan of the Toronto Maple Leafs. Bill and Jeff will continue to break down all the big Leafs news stories, bring on big name Leafs guests and take listeners behind the scenes of the dressing room and the board room.

The Mike Stafford Show, 2 p.m. - 6 p.m.
Mike Stafford was born and raised in Toronto and has seen the city grow over the years for better and worse. Mike's intelligence and insatiable quest for answers, makes him one of the most respected broadcasters in the city. Mike will take listeners through the news that happened while you were at work and talk to the people who make a difference in Toronto.

"The City" with Daniella Bilotta and James MacPhee, 6 p.m. - 8 p.m.
Complete depth on the stories, topics and events that Toronto is talking about. Live reporters across the city, one-on-one interviews with newsmakers and all the stories behind the headlines.

Toronto Maple Leaf Play By Play, 7 p.m. - 11 p.m., on game nights
The live action of every game with Joe Bowen, Dennis Beyak, Jim Ralph and Andy Frost. Plus, Toronto's official pre and post game shows, simulcast live on location with Leaf TV.

640 Toronto Encore, 8 p.m. - 10 p.m.
Torontonians lead busy lives and at the end of the day the new MOJO radio, 640 Toronto will roll back the highlights and review the big stories and issues of the day.

For more, go to www.640toronto.com.

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