Canadian Satellite Radio and Asian Television Network Sign Memorandum of Understanding
Stephen Tapp, president and COO of Canadian Satellite Radio, and Shan Chandrasekar, president and COO of Asian Television Network International announced a Memorandum of Understanding regarding production for the Mosaic channel, Canada's foremost multicultural radio offering to provide North America-wide reach for satellite radio broadcasting. CSR is currently pending licensing approval from the Canadian Radio-television and Telecommunications Commission.
"We welcome ATN to satellite radio's outstanding team of production partners and will work together with ATN to broadcast programming for various South Asian languages, including Punjabi, Hindi, Urdu and Tamil," said Tapp.
While the financial terms of the agreement are yet to be finalized, the Memorandum will ensure that both parties benefit from the relationship.
"The ATN team is looking forward to a long and rewarding relationship with CSR and is excited to create a true broadcasting breakthrough together – CSR's Mosaic Channel," said Chandrasekar. "This unique offering will provide the first-ever continent-wide reach for South Asian radio broadcasting and promises to be the premier voice for our rich and deeply-rooted multicultural commitment throughout North America."
CSR made its final proposal to the CRTC in November 2004 and awaits a licensing decision on subscription-based satellite radio services. Pending regulatory approval, the Mosaic channel will air on a channel in XM's current music line-up. In addition to this new channel, CSR and XM plan to add a suite of 24-hour Canadian channels featuring programming in English and French. The Canadian channels will be a part of the entire continent-wide XM service, marking the first time in history that Canadian content will be broadcast directly into the world's largest consumer market.
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