FOUR NEW RELEASES FROM SONY OF CANADA
March 29, 2004

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FOR IMMEDIATE RELEASE
Monday March 29, 2004

Sony introduces entry-level multi-format switcher
Flexible switcher for studio and live applications offers migration path to High Definition

TORONTO, Ontario - Sony of Canada Ltd., Canada's leading supplier of electronic and computer products for consumers and business, today announced that it is adding a high-performance, cost-effective multi-format switcher/digital multi effects (DME) unit to its family of production switchers.

The new MFS-2000 model builds upon the leading-edge technologies developed for Sony's MVS-8000/DVS-9000 production switcher family and its introduction further extends the family to include a small-format, entry-level member.

The new switcher is designed for broadcast, corporate and educational, live and post-production applications as well as mobile news units that are tight on space but still need strong effects capabilities. It is also ideal for sports and entertainment venue managers who are migrating to HD (High Definition) and are looking for a full-featured switcher to maintain the high-quality production values they have previously enjoyed in the SD domain.

For more information, please visit: www.sony.ca
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FOR IMMEDIATE RELEASE
Monday March 29, 2004

New Sony wireless camera system provides cable-free diversity reception of ENG, live event acquisition
Package enables wireless transmission between compatible Sony cameras and camcorders and a compact receiver

TORONTO, Ontario - Sony of Canada Ltd., Canada's leading supplier of electronic and computer products for consumers and business, today unveiled a new wireless camera system that provides cable-free mobility for production crews covering live events or news.

The system comprises two wireless camera transmitters (WLL-CA55 and WLL-CA50) that dock onto the back of compatible Sony cameras or camcorders and a wireless camera receiver (WLL-RX55) equipped with a dual tuner, diversity switcher and MPEG-2 decoder so that the signal with the fewest errors of the two is selected.
The two transmitters both convert acquisition audio/video signals into MPEG-2 bit-streams for transmission over the 2.4 GHz (gigahertz) frequency band, allowing a wireless camera system to be set-up easily without need for a license.

For more information, please visit: www.sony.ca
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FOR IMMEDIATE RELEASE
Monday March 29, 2004

Sony unveils compact High-Definition POV camera
First Sony HD camera to employ half-inch CCD represents easy migration from SD

TORONTO, Ontario - Sony of Canada Ltd., Canada's leading supplier of electronic and computer products for consumers and business, today introduced the new HDC-X300 compact high definition camera, an ideal solution for broadcast and professional customers looking for an entry point into the world of high-definition.

The first Sony HD camera to use three new 1.5-megapixel, half-inch CCDs, the HDC-X300 is designed for an array of applications, including point-of-view (POV) acquisition, large-screen projection, 24P cinematography and studio automation.

The new camera's flexibility enables it to be mounted on a crane or in a helicopter, used as a studio sub-camera or weather camera, or installed in nearly any location within a venue such as stadiums, conference rooms or schools.

For more information, please visit: www.sony.ca
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FOR IMMEDIATE RELEASE
Monday March 29, 2004

CHUM Television buys Sony SAIT PetaSite® system
Installation of highest capacity storage technology to be completed in May

TORONTO, Ontario -- Sony of Canada Ltd., Canada's leading supplier of electronic and computer products for consumers and business, today announced that CHUM Television, one of Canada's leading media companies and content providers, has purchased Sony's technology-leading SAIT PetaSite® tape library system.

Based on SAIT (Super Advanced Intelligent Tape) drive technology, the Sony solution will form an integral part of the archival programming infrastructure for CHUM's Toronto-based television operations. Designed for content management, data backup and enterprise data storage applications, the SAIT PetaSite tape library system has set a new standard for automated tape storage density, with up to 250 TB (terabytes) of native capacity per square meter of floor space, and a total native capacity of up to 1.2 PB (petabytes).

For more information, please visit: www.sony.ca
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For further information, please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact:

Monica Salvo/Michele Simpson
Strategic/ Ampersand inc.
(416) 961-5595
monica@stratamp.com/michele@stratamp.com


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