Sony expands CineAlta(TM) family with HDCAM SR(TM) portable VTR and HD VTR processor
March 30, 2004

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New components comprise first Sony full-bandwidth 4:4:4 RGB portable VTR system for field production applications

TORONTO, March 30 /CNW/ - Sony of Canada Ltd., Canada's leading supplier
of electronic and computer products for consumers and business, today expanded
its CineAlta(TM) line-up with the additions of the SRW-1 high-definition (HD)
digital field videotape recorder and the SRPC-1 HD digital processor.

The CineAlta SRW-1 and SRPC-1 can be battery- or DC-powered and are
designed as companions to Sony's high-definition HDC-F950 camera system.
Connected by either a single fibre-optic cable or dual link coax, the portable
SRW-1/SRPC-1 combination creates a fully portable, full-bandwidth 4:4:4 (RGB)
real-time location image capturing system based on the HDCAM SR(TM) format.

The SRW-1 recording system can also be configured to receive and record
the uncompressed HD SDI 4:2:2 output stream of the Sony HDW-F900 HDCAM
camcorder, using MPEG-4 Studio Profile compression algorithm.

"Directors and directors of photography need the same high-quality image
recording capabilities in the field as they do on set," said Calvin Judges,
Marketing Manager, Content Creation Division, Communication Information
Solutions Group, Sony of Canada Ltd. "These newest additions to the HDCAM SR
line-up provide the portability and flexibility necessary to satisfy these
requirements."

The SRPC-1 processor houses an array of input and output connectors to
handle HD and SD signals, 12 channels of digital audio, and four channels of
analog audio. The processor's capabilities include 2-3 pull-down insertion,
down-conversion, and RGB - Y/Pb/Pr colour space conversion.

Able to record 1080-line interlace at 50 Hz (hertz) or 59.94 Hz, and
1080PsF at 23.98, 24, 25, 29.97 and 30 Hz, the SRW-1 exclusively uses a Sony
BCT-40SR small shell half-inch HDCAM(R) cassette, providing 50 minutes of
recording at 1080i/24P or 40 minutes at 60i. In addition, the SRW-1
incorporates a powerful new capability of recording two, full-bandwidth 4:2:2
HD signals simultaneously onto one half-inch tape, allowing for 3-D stereo
applications and for two-camera productions. Operating in this 2X mode, the
SRW-1 achieves a combined video net data rate of approximately 900 Mbps
(megabits per second) with full error correction capability.

The compact SRPC-1 processor docks directly to the SRW-1 recorder,
significantly extending the acquisition flexibilities of the HDCAM SR field
recording system. For long-form field acquisition, the SRPC-1 processor can
daisy chain multiple SRW-1 recorders (up to a maximum of three units) to
provide continuous recording time to 100 or 150 minutes of 1080/24P. In
addition, a single SRPC-1 processor is capable of feeding two SRW-1 transports
for redundant or backup mastering.

The SRPC-1 processor includes a fibre-optic cable interface that allows
the HDC-F950 to connect directly to the SRW-1 at distances of up to 1,000
yards.

Complementing the format's cameras, VTRs and accessories is Sony's full
line of BCT-SR Series HDCAM SR digital videocassettes. These cassettes use
Sony's most advanced metal tape technology, applying new ultra-fine high
performance particles 50 percent smaller than those used in HDCAM. The result
is +6 to +7 dB higher output than HDCAM tape.

"Combined, our SRW-1 VTR and BCT-SR Series HDCAM SR cassettes represent
the state-of-the-art in high-definition electronic cinematography," added
Mr. Judges.

Planned future versions of the SRW-1 will also record native 720/60P
formats.

About The Communication Information Solutions Group
The Communication Information Solutions (CIS) Group is a division of Sony
of Canada Ltd., headquartered in Toronto, Ontario. CIS Group markets and
supports Sony's full range of broadcast professional video and audio
equipment, including videoconferencing, high definition video, interactive and
security applications for the broadcast, production, business, industry,
government, medical and education sectors through a network of authorized
retailers.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation of Tokyo, Japan, a world leader in the manufacture and
marketing of electronic and computer products for consumer, business,
electronics publishing and multimedia applications on a global scale. With
headquarters in Toronto, sales offices in Vancouver, Calgary, and Montreal,
and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support more than 70 Sony stores and a network
of more than 3,000 authorized dealers across Canada.


For further information: please visit us at www.sony.ca,
www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca.


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