Wise Broadcasting Provides Esso Stations with Traffic and Weather Reports
May 10, 2004
by -- Wise Broadcasting
April 22, 2004
TORONTO - Wise Broadcasting Network, the leading supplier of traffic and weather information to radio stations, remains firmly in the fast lane by securing an agreement with VST Canada Inc. to provide traffic and weather reports to Esso stations. The deal will see Wise Broadcasting Network deliver local traffic and weather updates on all VST Point of Influence Network video screens above Esso fuel pumps in over 500 of Imperial Oil's Esso gas stations across Canada.
"This is a terrific example of our ability to provide up to the minute information in a dynamic new context," Bart Murphy, President of Wise Broadcasting Network says. "We are extremely excited to be working with VST Canada and Esso on this new digital service. We believe it's the direction the industry is moving and we are always looking to integrate our unique services with new media."
The 17-inch LCD video screens are placed at every Esso gas pump in the country with a variety of local information updated remotely. "It's a perfect fit." Darryl McDaniel of VST Point of Influence Network says. "Motorists on the road need to know what's up ahead and our system is a great way to inform them about traffic and weather related conditions."
Wise Broadcasting Network provides radio stations and other new media outlets across Canada with customized weather and traffic reports and information. Veteran Traffic Reporters and Meteorologists deliver up-to-the-minute reports with information specific to the end user. The Wise Broadcasting web site can be found at
VST Point of Influence Network was formed in 2001 by five investors who were focused on the potential of point-of-sale advertising. Lee Olesen, VST's founder, built a successful company called AllBrite Technologies that provided displays for ATMs. Today, VST operates The Point of Influence Network in over 30 locations in Southern Ontario and China. VST Canada Inc.'s web site can be found at www.vst-canada.ca
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For further information please contact:
President, Wise Broadcasting Network
V.P. Sales, VST Canada Inc.
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