FASTCHANNEL NETWORK CANADA INTRODUCES INTERNET-BASED VIDEO AD DELIVERY
June 9, 2004
by -- FastChannel Canada
FastChannel Network Canada this week set a new benchmark in Canadian video ad delivery with the introduction of its Internet-based service.
A first in Canada!
Advertisers and television stations now can send and receive broadcast-quality video quickly, reliably and economically via a service that surpasses the broadcast industry's standards for delivering digital video.
The addition of video to FastChannel's suite of web-based delivery services gives advertisers a single online entry point to manage ad delivery to more than 2,300 television broadcasters, 9,100 radio stations and 5,700 newspapers across North America.
FastChannel's online video distribution service offers its customers these benefits:
* MPEG-2 video files encoded at 4:2:2 at 18 Mbps
* Rush (one hour) or standard delivery.
* Fully searchable archive
* Automated and on-demand spot retrieval
* Online access to pending deliveries, current inventory and traffic instructions
* Multiple notification options for traffic and delivery instructions
* Online viewing of spots from any location with an Internet connection, any time
* 24/7 technical support
* Borderless" delivery between Canada and the USA
Broadcasters across North America have installed the FastChannel Network Video Server which allows stations to receive digital video, provides audio/video output in both digital and analog formats and enables station personnel to manage and control the content from their desktops over an internal network.
"This service saves time for both advertisers and stations and is convenient and reliable," said Eric Morrison, President of The Canadian Press/Broadcast News, which offers FastChannel services in Canada. "Already we've had leading ad agencies and major broadcasters use the service and they are enthusiastic about its performance."
Ad agencies, advertisers, distributors and broadcasters interested in using FastChannel Network Canada to deliver and receive ads should contact Rina Steuerman, Manager, FastChannel Network Canada at 416-507-2127 or firstname.lastname@example.org.
FastChannel Network Canada is operated by The Canadian Press/Broadcast News under license from FastChannel Network, Inc. of Needham, Massachusetts, and provides Internet-based delivery of print, audio and video advertising throughout Canada and the USA.
About The Canadian Press/Broadcast News
The Canadian Press is a real-time multimedia news and information service, providing print, photo, audio, graphics, text and online services to media and businesses across Canada 24 hours a day, seven days a week. CP delivers comprehensive, accurate, impartial and balanced news reporting in English and French from Canada and around the world to 97 daily newspapers, over 500 radio and television stations and all major Canadian news Web sites. Its BN Satellite division is the largest delivery network in Canada for live event and syndicated radio programming. CP also provides multimedia information services to government, businesses and associations.
About FastChannel Network
FastChannel Network is an asset management company that unifies the marketing community and streamlines the workflow of the advertising industry in the creation, delivery and management of digital advertising assets via three integrated channels:
CreativeChannel: Television Commercial Research Tools
TrafficChannel: Advertising Delivery Tools for Print and Broadcast Media
AssetChannel: Physical and Digital Asset Management
FastChannel also features the advertising industry's largest media distribution network, with more than 5,000 advertisers and agencies, 12,000 TV and radio broadcast and cable destinations and 5,700 newspapers. The company's easy-to-use online system provides customers with speed, control, cost savings and error-reduction while focusing on achieving the best possible results and the highest return on investment for its advertising-industry clients. Company offices are located in London, Chicago, New York and Toronto, with headquarters in Needham, MA. www.fastchannel.com.
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