MUSICRYPT SONIC ARTS PACT FOR UK
June 25, 2004
by -- Musicrypt
Musicrypt Inc. of Toronto, Canada is pleased to announce it has
entered into a strategic partnership with Sonic Arts Ltd. of London,
England to market and support its Digital Media Distribution System
(DMDS) in the United Kingdom and Ireland.
DMDS is now the secure digital delivery service of choice for
more than 80% of the Canadian music industry. It has been implemented by
EMI Music, BMG Music, Warner Music, Universal Music and the Canadian
Independent Record Production Association (CIRPA). All major Canadian
broadcast chains including Standard Radio and Rogers Communications
representing more than 95% of all chart monitored radio stations use
Current releases by international superstar artists such as
Britney Spears, The Beastie Boys, Eric Clapton, Christina Aguilera,
Usher, Blink 182, Alanis Morissette, Janet Jackson, Stone Temple Pilots,
Norah Jones, Hoobastank, No Doubt, Van Halen and many more have been
delivered securely and efficiently, both internally within the industry
and to radio using DMDS.
"The UK market, with its' internationally renowned music
industry, represents a substantial opportunity for us," said Gerd
Leonhard, Vice President European Development of Musicrypt. "Sonic Arts
is highly regarded by the music industry, and has a reputation developed
from many years of providing superior post-production and secure
physical media services. We look forward to working with Avi Landenberg
and his team."
"DMDS is a sophisticated approach to the industry requirement
for a secure digital delivery system and we are convinced that the UK
record industry will adopt this technology as a means to efficiently
distribute content in a secure environment. The record companies want to
spend their time developing and promoting artists and we are committed
to providing them with the tools," said Avi Landenberg, President of
About Sonic Arts: Sonic Arts is a London based post production facility
servicing the five major record companies. Sonic Arts is one of the
pioneers in the protection of musical content in its crucial pre-release
stage. Their technology enables record labels and content owners to
distribute protected pre-release compact discs to management, press,
radio stations etc. Should the recipient of the protected material not
comply, Sonic Arts is then able to trace any subsequent copies (or leaks
on the Internet) back to the offending party. During the duplication
process, Sonic Arts weaves an inaudible code throughout the pre-release
material. The result is that each processed CD contains its own unique
identifying code. www.sonic-arts.com.
About Musicrypt: Musicrypt's Digital Media Distribution System (DMDS) is
the leading secure B2B digital delivery solution for the music industry.
DMDS is a web-based delivery system that pioneers secure digital file
distribution by incorporating biometrics, high-value encryption and
watermarking. The first application of DMDS replaces the physical
distribution of new musical recordings by record companies from the
studio, internally, and to radio stations with more secure, more
effective and less costly digital distribution of broadcast quality
media via the Internet. Musicrypt trades on the TSX Venture Exchange
(TSX-V) in Toronto under the symbol MCT. www.musicrypt.com.
Musicrypt Inc. - John Heaven, President & CEO, 905 763 3553,
email@example.com, Suite 300, 225 East Beaver Creek Road, Richmond
Hill, Ontario, Canada L4B 3P4.
Sonic Arts - Avi Landenberg, President, 44 (0) 20 89 62 3000,
firstname.lastname@example.org, 8 Road, London, W10 6BN, United Kingdom. Media -
James Monaco 416 686 3395 or email@example.com
The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially from
actual future events or results. Such forward-looking statements are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. The TSX Venture Exchange does not accept
responsibility for the adequacy or accuracy of this release.
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