Musicrypt Delivers For Live Aid
November 22, 2004

by -- Musicrypt

Toronto based Musicrypt Inc. has joined forces with Warner Music Canada to deliver key Live Aid tracks to radio. Musicrypt has donated its Digital Media Distribution System (DMDS) and its technical staff to extract the audio tracks from the DVD and deliver them efficiently and securely to radio stations all across Canada.

Warner Music Canada has just released - for the first time ever - DVD footage of the July 15, 1985 concerts that truly changed the world. With proceeds from the sale of this 10-hour, 4-DVD set supporting the Band Aid Trust for famine relief in Africa, the delivery of these tracks to radio will help make as many people aware of this release as possible.

The first four tracks, Eric Clapton’s “Layla”, David Bowie’s “Heroes”, U2’s “Sunday Bloody Sunday” and Queen’s “We Will Rock You” were delivered on Wednesday November 17, 2004.

Steve Coady, Vice President, Radio Promotion, Warner Music Canada said: “We have had a tremendous interest from Radio for this special project, ranging from airplay to promotional support to Public Service Announcements. Transferring music from DVD to digital files and then delivering them to Radio seemed, at first, to be a daunting task until our friends at Musicrypt offered their technical expertise and facilities – at no cost I might add”.

Peter Diemer, Vice President, Marketing & Sales, Musicrypt, Inc. said: “It is an honour and privilege to be involved with Live Aid in this manner. We’re extremely pleased that Warner Music Canada has entrusted Musicrypt to securely and safely deliver the music from Live Aid to media destinations across Canada”.

Wojtek Hoch, Vice President Technology of Musicrypt, said: “We were happy to have the opportunity to contribute to this worthy cause and provide technical assistance to prepare these classic live-recorded tracks from the DVD for distribution to radio”.



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