Leading Canadian Media Company to Implement VCI STARS II+ Traffic System and VCI Sales Desk Sales Force Automation Application for Centralized Operations
June 18, 2001

by -- Broadcaster Magazine

SPRINGFIELD, Mass., June 18, 2001--VCI, a leading provider of broadcast business systems, announced today that CHUM Limited, one of Canada's leading media companies, has chosen VCI's STARS II+™ traffic system and Sales Desk, broadcast sales force automation application, to manage the sales and traffic operations of CHUM's eight broadcast television stations and ten specialty channels. The centralized traffic operation, which will handle group-wide inventory management, scheduling, and invoicing, will be located at CHUM's Toronto-based Citytv facility. CHUM representatives cited ease of use, system flexibility, and the ability to handle multi-station operations as key factors for choosing VCI over other solutions.
"CHUM's continuing expansion throughout Canada is driving our transition to more modern systems," said Peter Hestick, controller for CHUM Television. "We chose STARS II+ because we believe it is the best solution for a growing, multi-station operation. The software offers inherent efficiencies that can have a direct impact on our bottomline. In addition, by integrating VCI's Sales Desk, we believe we will enable our Account Executives to work more efficiently and effectively with our advertising clients.
To streamline the sales process even further, STARS II+ and Sales Desk will be interfaced with CHUM's BuyMedia REP-PAK system. STARS II+ will also be interfaced with the Louth Automation System for automated downloading of playlists and uploading of as-run logs.
VCI STARS II+ can help broadcasters in all size markets assemble and edit logs faster, manage inventory more effectively, and increase sales potential. Relying on standards-based technologies, such as the Microsoft® Windows NT® operating system, STARS II+ combines an easy-to-use graphical interface with real-time spot placement, state-of-the-art relational database technology, and support for multi-station cluster operations. VCI Sales Desk integrates seamlessly with the Stars II+ traffic system, allowing all order entry and maintenance functions, as well as inventory management, to be handled accurately from within the sales organization.
Additional information is available by contacting VCI at 413.272.7200 or by visiting www.vcisolutions.com.
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About VCI
For over 25 years, VCI has delivered technically advanced business solutions to the television broadcast industry. In 1989, VCI developed the first PC-based traffic system. Just four years later, VCI introduced a completely redesigned client-server system that integrated the core business functions of sales, traffic, and accounting. Today VCI offers an open, standards-based solution designed for modern broadcast business practices. VCI Stars II+ . helps broadcasters assemble and edit logs faster than ever before and manage commercial inventory more effectively. VCI Sales Desk, empowers sales organizations to make better financial decisions while managing client accounts more effectively. Based on the popular Microsoft® Windows NT® operating system, both Stars II+ and Sales Desk offer robust functionality, an easy-to-use graphical user interface, and ODBC database support for flexible customization and reporting. VCI's commitment to providing high-quality core broadcast business solutions has resulted in over 150 customer installations throughout North America. STARS II+ is a trademark of Video Communications. Inc.


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