Sundance Wins Award at NAB for VCI/Sundance Integration

July 25, 2005

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Sundance Digital, a provider of high performance television automation solutions, announced today that the company has been awarded the ‘Top Innovation Award’ and the ‘AIM Award for Innovation Excellence’ at the National Association of Broadcasters (NAB) 2005 for the integration between Video Communications Incorporated’s STARS II+ solution and Sundance’s products Titan™ and FastBreak NXT™.

The successful integration between VCI and Sundance’s solutions is an in-depth example of broadcast automation and sales, traffic systems. This integration is essential and brings together best-of-breed products to deliver new benchmark solutions, allowing bi-directional messaging and a closer integration between traffic and automation, resulting in unprecedented workflow efficiency.

The solution enables heightened functionality and communication between Myers ProTrack™ traffic software for PBS station, and VCI’s STARS II+™ traffic management suite for commercial broadcast and cable, with Sundance Digital’s FastBreak NXT™ and Titan™ automation systems.

“The Awards won by Sundance at the recent NAB, was a direct response to the integration between the Sundance and VCI products,” said Robert Johnson, CEO, Sundance Digital. “The response from the integration was excellent and we had a lot of people at NAB who were very excited about it. The award itself was nice, but it was more importantly the technology that we were able to demonstrate.”

“VCI is pleased and excited that Sundance won two awards at NAB 2005 for their products,” said Lowell Putnam, CEO, VCI. “The awards show their hard work and dedication to providing quality products and that the integration with out STARS II+ product was a success.”





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