Daily News Wednesday, November 08, 2006
CFC Re-Brands and Announces Multiplatform Program
The CFC also unveiled its new "CFC" brand identity at a press conference held in Toronto. The brand launch is said to mark a significant turning point for the organization as it embarks on a progressive strategic plan to enhance and diversify its offerings.
The launch is the culmination of an extensive two-year strategic project undertaken by the Canadian Film Centre, in association with: Chemistry
Corporation to develop the brand strategy, and TAXI to build the brand identity.
As Barry Patterson, the CFC's Marketing and Communications Director, noted, "The new identity is contemporary, inventive and engaging. The CFC has kept pace with change and had all the ingredients to tell a good story, but our identity needed to have more clarity to position us for future growth."
According to Slawko Klymkiw, Executive Director, Canadian Film Centre, "The new CFC identity embodies the evolution of the CFC as a contemporary institution, and better reflects the organization that we are today: Canada's largest advanced-training institution for film, TV and new
media, professionals. As we embark on our new strategic plan, the new brandalso signifies the CFC's progression into the future." In addition, the
identity concept will be used as a canvas to showcase the CFC'salumni-produced work.
All corporate collateral will feature project
photographs from each of the CFC sub-brands: CFC Film, CFC TV, CFC Media Lab (Formerly Canadian Film Centre's Habitat New Media Lab), and will be used as abackground. Each canvas will display a special url that directs people to the project's page, on a newly created CFC website: www.cfccreates.com.
The CFC's fresh brand identity is rolling out as the organization embarkson an ambitious strategic plan that includes launching the new NBC Universal
Multiplatform Program. Developed by the CFC Media Lab, the program's aim is to grow and innovate Canada's audio visual industry and culture.
"NBC Universal commends the CFC for its foresight and commitment to nurturing the evolution
of entertainment. As a leader in the industry, we look forward to collaborating with Canada's future innovators", said Ron Suter, Senior Vice President NBC Universal Canada. Commencing in 2007, the NBC Universal Multiplatform Program will provide investment, creative strategy, production
support, mentorship, and knowledge sharing to companies who are interested indeveloping and implementing a multiplatform strategy from the outset of project development.
The NBC Universal Multiplatform Program is just the first of several other initiatives in the works at the CFC, including: international co-production and script development, an actor's conservatory, an enhanced feature film program and interactive cinema. The organization is also seeking
out new opportunities nationally and internationally to actively promote and invest in film, television and new media work, and will carry on with current
activities that support and foster Canada's talent.