Corus Plugs into Music Downloads
Corus Entertainment Inc. announced plans today to develop a digital music download service in partnership with Vancouver-based Hip Digital Media Inc. Launching later this month, the service will provide advertising clients with integrated campaigns featuring free music downloads. In addition to this unique sponsorship opportunity, the venture will include the rollout of Television- and Radio-branded online music stores starting in December 2006.
With the launch of this initiative, Corus' Television and Radio services, in collaboration with advertising clients, will develop distinctive contests and promotional programs that include free music downloads, providing audiences with added value when they interact with Corus and its clients. The online stores, which will debut with a CMT Canada storefront, will enable audiences to preview, purchase and download music to their PCs and portable MP3 players. In addition to offering a robust menu of tracks, the storefronts will also contain exclusive content from Corus' television services and radio stations.
"Introducing music downloads into the campaign mix is a win-win for both our clients and our audiences," said John Cassaday, President and CEO, Corus Entertainment. "This is another great example of Corus Entertainment's commitment to delivering unique solutions to our clients, while creating engaging content for our audiences on a variety of platforms."
The storefront sites, powered by Hip Digital Media Inc., will offer access to a vast selection of music, streamed music samples, artist information and music recommendations tailored to each service and its audience.
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