Broadcaster, 11/7/2006
OMNI Television to Offer Multilingual On-line News Updates
Beginning November 13th, multilingual audiences can stay in touch with developments in their respective communities from anywhere in the world with the launch of OMNI News online video updates. All five language newscasts – OMNI News: Cantonese, Italian, Mandarin, Portuguese and South Asian Editions – will offer daily 60-90 second streamed updates.
The digital streaming of programming has been utilized by a number of Canadian television broadcasters, but generally in either English or French. Rogers OMNI Television is the first Canadian multilingual broadcaster to offer this service to non-official language communities.
"A substantial segment of our audience is web savvy and has been asking for some time to see OMNI News online – viewers are looking for content on their terms, to fit their schedules," says Renato Zane, Vice President of OMNI News. "We aim to keep our viewers connected and informed with the latest news and events affecting their community, no matter where they are."
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