Broadcaster,  11/15/2006


CAA and SIRIUS Canada in Multi-Year Partnership

The Canadian Automobile Association and SIRIUS Canada announced an exclusive multi-year strategic partnership, making SIRIUS the Official Satellite Radio Partner of CAA's Show Your Card & Save Program.

The agreement will provide a series of exclusive incentives and offers on SIRIUS Satellite Radio products and services to CAA's 4.9 million members throughout Canada.

"As Canada's premier satellite radio provider, SIRIUS is thrilled to partner with Canada's premier auto club," said Christopher Brockbank, Vice President of Marketing for SIRIUS Canada Inc. "CAA is one of Canada's most respected and trusted organizations and this exciting partnership gives SIRIUS an opportunity to offer exclusive benefits to CAA's 4.9 million members throughout Canada. SIRIUS offers listeners an unrivaled radio experience with the most channels and the most commercial-free music in Canada."

"SIRIUS Satellite Radio is the future of in-vehicle entertainment and this announcement is great news for CAA members," said Lucy Imperiale, Director of National Programs for CAA. "SIRIUS Satellite Radio is another great addition to CAA's national Show Your Card & Save Program. Members can receive up to 20% off their satellite radio, savings on subscription and accessories, extended on-line listening trial and no activation fees when they make their purchase at SIRIUS' on-line store. We look forward to a long-term partnership with SIRIUS and the exclusive benefits and discounts this partnership will bring to our members."

CAA is a federation of 9 automobile clubs serving 4.9 million members through 140 offices across Canada. CAA provides a wide range of member services and works to improve travelling and motoring conditions at home and around the world. Over 300 merchants across Canada, including, hotel chains, attractions, restaurants and retail locations participate in the Show Your Card & Save program by offering unique savings opportunities to CAA members.

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