DAILY NEWS Jan 6, 2006 10:18 AM - 0 comments

CBC to Revitalize News Service

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On Monday, Jan. 9, CBC News presents its revitalized news service, delivering a new look, a new sound and -- most importantly -- local, national and international news that provides greater context and an increased exposure to divergent views and perspectives.

CBC recently pursued a News Study that examined the ways Canadians view news programming. Over several months, in-house discussion groups, analyzed feedback from over 1,200 Canadians.

CBC News is revitalizing its content across all three media lines, including: the introduction of CBC NEWS: THE WORLD THIS HOUR on CBC Radio, a new weather service and, within the next year, a new sports service on CBC Television and CBC Newsworld. CBC.ca introduced its new Arts section in 2005, and will continue to set the standard in on-line news and information for Canadians. CBC News will also offer more breaking news and live coverage as the day unfolds, and Canadians will also find new feature segments and programs -- highlighting the kind of journalism CBC News wants to emphasize, telling the stories that matter to Canadians, and informing them about issues at home and around the world.

To reflect these improvements, CBC News is now being branded as a multi-media product, and boasts a new look and sound. A five-note mnemonic will start all news programming on CBC Radio, Television and Newsworld, linking news programs across all of CBC's platforms; and the new graphics are dynamic, strong, clean and accessible.

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