DAILY NEWS Jun 19, 2007 4:10 PM - 0 comments

CBC Launches Aboriginal Website

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As part of CBC’s commitment to bring diverse regional and cultural perspectives into the daily lives of Canadians, CBC is launching a comprehensive, media-rich website called CBC ABORIGINAL. The official website launch coincides with National Aboriginal Day on June 21, and brings together CBC’s coverage of aboriginal issues on CBC Television, Newsworld, Radio and CBCNews.ca. The website is located at www.cbc.ca/aboriginal.

“Our goal is to provide better access to the volume of quality programming produced by CBC that reflects aboriginal life in Canada,” explained Alden Habacon, manager of diversity initiatives for CBC Television. “We’re hoping this website will improve our connection with aboriginal communities in Canada, while reflecting on stories that are important to all Canadians.”

CBC ABORIGINAL features current and archival content with accompanying history and background to topical issues. Content includes weekly news stories, arts and culture insights, regional content, on-line polls and profiles of aboriginal personalities.

“Canadian audiences expect to see Canada’s diversity reflected in our programming, and increasingly want to be better connected to the aboriginal reality in Canada,” said Kirstine Layfield, executive director of network programming for CBC Television. “Launching this online collection of aboriginal coverage is part of meeting this demand and will also serve as a much needed resource tool for communities, schools, businesses and industry.”

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