DAILY NEWS Dec 20, 2007 2:35 PM - 0 comments

PM to Appear in TSN Marketing Campaign

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Prime Minister Stephen Harper shows his national pride and appears in TSN's on-air promotional spots asking hockey fans to join him in watching the 2008 IIHF World Junior Championship as Team Canada goes for a fourth straight Gold Medal.

The Harper spots are the latest addition to TSN's multifaceted World Juniors marketing campaign, promoting the network's coverage of the event from December 26 to January 5.

Prime Minister Harper, a huge hockey fan, will appear in two 15 second spots, inviting Canadians to join him and his family for the country's annual holiday hockey tradition on TSN. The spots were shot in High Definition at 7 Rideau Gate in Ottawa and will air in high rotation on the CTV Inc. family of networks including TSN, CTV, MuchMusic, MTV, and NHL Network.

The on-air testimonials by Harper, as well as NHLers Joe Thornton, Jeremy Roenick, Chris Pronger and Scott Niedermayer, capture the excitement, passion and anticipation of the World Juniors, and are the centerpiece of TSN's marketing plan. The campaign also includes a massive three-piece billboard at Yonge/Dundas Square in downtown Toronto, a grassroots promotional stunt, and a two-week national print and radio campaign.

Harper has appeared on TSN's hockey coverage before. During last season's NHL Playoffs, TSN's Gord Miller visited 24 Sussex Drive to watch Game 2 of the Stanley Cup Final: Ottawa @ Anaheim with the Prime Minister. Harper also took part in the NHL on TSN: Stanley Cup Playoff Preview Show in 2006.
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