DAILY NEWS Apr 29, 2008 10:41 AM - 0 comments

CTV and MTV's Series 4REAL Honoured with UN Screening

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The United Nations is honouring 4REAL, the CTV
and MTV in Canada eight-part original documentary series, with a special screening of 4REAL Yawanawa at UN headquarters today in New York City. 4REAL follows a different celebrity each week, to some of the most heartbreaking
places on earth, and spotlights inspiring community leaders.

4REAL also received international recognition earlier this month, when producer and
co-creator Sol Guy and co-creator Josh Thome were the first Canadians to be honoured with the National Geographic Emerging Explorers Award, for their work on the series. 4REAL is part of CTV's ongoing commitment to produce and
support socially relevant programming that helps affect positive change around the world.

Guy and Thome are joined at UN headquarters by Chief Tashka Yawanawa, leader of the Yawanawa tribe, and his wife Laura. 4REAL Yawanawa tells Tashka and Laura's remarkable story of how they helped their community come back from
the brink of extinction, and protect the endangered Brazilian rainforest.

"4REAL is a success story for Canada not only because it has received international recognition, but because it aims to affect positive change around the world," said Susanne Boyce, President, Creative, Content and
Channels, CTV Inc.

"As social entrepreneurs it was critical to create a business model that had a triple bottom line - creating a successful business that is also good for people and good for the planet," said Sol Guy, Producer and Co-creator,
4REAL. "CTV honoured this aspect of our business by cutting a groundbreaking deal, allowing us to give 50 per cent of our profits to the communities featured in the series. This is the business model for the future, creating
economic engines for social change."

The National Geographic Emerging Explorers Program recognizes and supports uniquely gifted and inspiring young adventurers, scientists,
photographers, and storytellers - explorers who are already making a difference early in their careers. 4REAL is currently airing on various
National Geographic channels around the world. It will be seen in 166 countries in 35 languages over the next six weeks.
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