Advertising Standards Canada and Anderson DDB, have teamed up to deliver ASC's latest "Truth in Advertising Matters" PSA campaign. Poised to launch in early 2024, the campaign will roll out nationally in print, broadcast, out-of-home and digital media in English and in French.
The campaign was developed under the leadership of Tony Miller, Executive Creative Director at Anderson DDB. Designed to build public awareness of the ad industry's commitment to standards for advertising that is truthful, fair and accurate, the campaign uses absurd forms of creative expression to demonstrate that "creativity is subjective – but the truth isn't".
"As confirmed by our recent research, we know that our consumer communications play a vital role in increasing public awareness of ASC and the ad industry's commitment to responsible standards for advertising and the Canadian Code of Advertising Standards," commented Linda J. Nagel, ASC's President and CEO. "We are thrilled with the creative. Anderson DDB really hit the mark in expressing our message in a memorable way."
"Developing the right strategy to convey the concept of standards in advertising in a way that resonates with Canadians was both challenging and rewarding," noted Kevin Brady, President, Anderson DDB. "The ASC stands for Truth in Advertising, and so does the industry. We wanted to reassure Canadians that the ad industry is truthful, and do so in a creative and humorous manner. Our team has truly enjoyed contributing to ASC and the industry through this integrated PSA campaign."
The PSA will be widely seen in the coming months through the generosity of Canada's major leading media companies.